Whitney Martin ~ Made For Rockford

Whitney Martin, Program Director, Made For Rockford

The longtime television broadcast journalist is now the Director of the Rockford Area Convention & Visitors Bureau‘s Made for Rockford program as of July 1, 2024.

The Made for Rockford program, which started in 2020 as a way to promote Rockford as a place to live and is now intended to grow in a new phase under Martin.

“I’m incredibly grateful for the warm welcome I received when I returned from Milwaukee to Rockford,” she said. “I  hope to extend that same hospitality to those deciding to call our city home.”

Martin, an East High School graduate, has worked in broadcast journalism for 17 years, including nearly the last half-decade as a morning news anchor for the local ABC and FOX affiliates.